beginner
8 study hoursUnderstand how businesses work
Explore business models, stakeholders and the value chain.
Put it into practice
Map the business model of a company you know.
All learning paths
Business
Business & management
From financial literacy to strategy, operations and building a business.
6 recommended milestones~14 weeks · 5 hours / week
Build a practical business plan backed by financial and market analysis.
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- 01
- 02
beginner
12 study hoursRead the financial story
Learn income statements, balance sheets, cash flow and unit economics.
Put it into practice
Create a simple monthly cash-flow forecast.
- 03
intermediate
10 study hoursKnow your market
Study customer research, segmentation, positioning and marketing channels.
Put it into practice
Interview three potential customers and write a positioning statement.
- 04
intermediate
10 study hoursDesign better operations
Connect people, processes, quality and supply-chain decisions.
Put it into practice
Map a process and identify one measurable improvement.
- 05
advanced
12 study hoursMake strategic decisions
Compare competitive advantages and evaluate business risks.
Put it into practice
Write a strategy memo comparing two growth options.
- 06
advanced
16 study hoursBuild your business case
Bring research, strategy and financial assumptions together.
Put it into practice
Present a business plan with a budget, risks and success measures.